While you can add an animated GIF using your email marketing software, existing GIFs can also be sent through conventional email platforms like Gmail. If the GIF is online, you’ll simply need to copy its link in order to embed the image. Fortunately, many services streamline the process of developing a newsletter GIF.

The steps to add an animated GIF to an upcoming email depend on whether you want to create the GIF yourself or use one that’s already out there. Supplement those pictures with text so the message gets across. While most email clients will support a variety of content in emails, it’s important to always plan for images (animated or not) being blocked. Pictures, visuals, and GIFs are a great way to add dynamic content to your email campaign and capture your customers’ attention. We’ll cover some ideas for using GIFs in marketing email campaigns later on. Different situations call for different file formats, so it’s critical to understand the pros and cons of each option. On the other hand, animated GIFs don’t include audio, so they’re not as effective for in-depth or long-form content. You can work around Outlook’s limitations by making sure that the image’s first frame includes any critical information. GIFs are one of the easiest ways to add dynamic visual content to your newsletter without embedding a video. Virtually every email platform supports GIFs, with the notable exceptions of Outlook 2007, 2010, and 2013, which aren’t able to display the animation. Furthermore, advancements in compression have made it possible to reduce the file’s size without impacting its content. This makes them far more versatile than JPEGs and PNGs. Unlike many other image formats, animated GIFs can include multiple frames and therefore illustrate motion. The term itself is an acronym for Graphic Interchange Format, which was first created in 1987. Get prepared for BFCM Top articles, videos, podcasts & more Visit BFCM Hub What is a GIF?Īnimated GIFs have been around for a long time, but brands have recently begun to utilize them for marketing purposes.

How do you add a gif to outlook email